Chota Chanakya
Assistant Professor
Marketing Management
swapnil.phadtare@indiraigsb.edu.inDr Swapnil S Phadtare have been awarded PhD in Marketing Management from Savitribai Phule Pune University. He has complited MPhil in Marketing Management from Shivaji University Kolhapur. He is an MBA in with dual specialisation in Marketing Management and Human Resource Management from Shivaji University Kolhapur. He has accomplished BBA, PGDCA & even Bachelor of Journalism. He has successfully accomplished various software courses such as Tally, C+, C++, Oracle, Visual Basics and SPSS. Dr Swapnil Phadtare have more than 7 years of teaching experience in Marketing Management, Sales Management and Marketing Analytics. Dr Swapnil Phadtare has Published more than 18 Research Papers in National, International, Indexed- Impact Factor, Scopus and Peer Reviewed Journals. He has punlished one reference book on Customer Relationship Management. Currently Dr Swapnil Phadtare is working as Assistant Professor at Indira Global School of Business. His Expert teaching areas are Marketing Management, Services Marketing, Sales & Distribution, Digital Marketing, Marketing Analytics, Data Science with R and Business Statistics.
1. “Automobile CRM system importance and its impact on business outcomes” GIS SCIENCE JOURNAL , Scopus Active and Ugc Care Group 2 Journal -Scientific Journal Impact Factor – 6.1, Vol 10, Issue 5, ISSN No - 1869-9391, May 2023
2. “Significance of Social Media Marketing in the Travel & Tourism Industry” BULLETIN FOR TECHNOLOGY AND HISTORY(BTH), Scopus Indexed Journal and UGC care group 2 -Impact Factor 6.1, Vol 23, Issue 5, ISSN NO 0391-6715, May 2023.
3. “A study on opinion of sales representatives about reasons behind choice of a car brands & variants” IJRAR - International Journal of Research and Analytical Reviews - International Peer-reviewed, Indexed and Refereed Journal- -Impact factor 7.17 -UGC Approved Journal, Vol 10, Issue 1, E-ISSN 2348-1269, P- ISSN 2349-5138, Jan 2023
4. “Career Choices in Management and Students Planning” International Conference on Ongoing Research in Management & IT, "INCON XVI 2023",Organised by ASM group of institutes, Pune. ISBN : 978-93-84916-79-4, E-Journal : E-ISSN-2320-0065, Jan 2023
5. “A case study on Adopting Influencer Marketing for Beauty Brands: Global Perspective” International Conference on Ongoing Research in Management & IT, "INCON XVI 2023",Organised by ASM group of institutes, Pune. ISBN : 978-93-84916-79-4, E-Journal : E-ISSN-2320-0065, Jan 2023
6. “A Case Study of Nivea Marketing Mix in 2022”, Chaitanya Business Journal, Published by PES’s Modern College of Engineering Pune, Vol 11, Issue 1, ISSN No -2277-6885, Mar 2022 - Aug 2022
7. "CRM practices and its differentiation regarding its effective implementation w.r.t. Automobile Dealers in Satara City.", International Conference on Innovation in Management and Technology Organized by AJEENKYA D Y Patil University, ISBN No : 978-93-5158-304-2.
8. "Comparative study on performance of automobile dealers in Satara city w.r.t CRM implementation on the basis of employee opinion", International Conference on Innovation in Management and Technology Organized by AJEENKYA D Y Patil University, ISBN No : 978-93-5158-304-2.
9. "Recent trends in Customer Relationship Management and its benefits to Automobile Dealers", National Conference on Organized Strategy, Business Models, and Risk Management in Management and Information Technology Organized by AJEENKYA D Y Patil University and Savitribai Phule Pune University, ISBN No : 978-93-85576-68-8.
10. "Customer Relationship Management (CRM) : Conceptual Overview", National Conference on Advances in Computing and Management Organized by Padmashree Dr. D Y Patil Institute of Mater of Computer Applications Akurdi, Pune, ISSN 2250-1975.
11. "Employee Opinion Regarding Factors Affecting on Implementation of Effective CRM w.r.t. Car Dealers in Satara City", International Conference on Ongoing Research in Management & IT, "INCON XI 2016", Organized by ASM group of institutes, Pune. ISBN : 978-93-84916-79-4, E-Journal : E-ISSN-2320-0065
12. "Employee Awareness Regarding Factors Affecting on Consumer Behavior as a part of Customer Relationship Management in Car Service Industry with Reference to Car Dealers in Satara City.", IJEMR – December 2015 - Vol 5 Issue 12 - Online - ISSN 2249–2585 Print - ISSN 2249-8672.
13. "A Study on Library Facilities & its Effectiveness Provided by Cooper Corporation Pvt. Ltd. Under CSR Activities.", International Conference on Ongoing Research in Management & IT, "INCON X 2015",Organised by ASM group of institutes, Pune. ISBN : 978-93-84916-79-4, E-Journal : E-ISSN-2320-0065
14. "The Study on Consumer Buying Behavior Towards Detergents of Few Companies in Satara City", International Conference on Ongoing Research in Management & IT, "INCON X 2015",Organised by ASM group of institutes, Pune. ISBN : 978-93-84916-79-4 , E-Journal : E-ISSN-2320-0065
15. "Importance of Customer Relationship Management For Growing Business In Hotel Industry With Reference To Satara City", SIBACA International Journal of Computing (SIJC) Vol.1, Issue 1, 2012, ISSN 2229-385X, Vo.3, 2013.
Customer Relationship Management of Automobile Industry - An Applied Study in Western Maharashtra.
Author - Dr Swapnil S Phadtare
No of Pages – 294
ISBN Number – 9789356216495
Publication - OrangeBooks Publication
Date of Publication - 16/02/2023
Book is Available on - www.flipkart.com & www.amazon.in
1. Ph.D. in Commerce and Management in the Subject of Marketing Management from Savitribai Phule Pune University, Pune.
2. M.Phil. in Commerce and Management in the Subject of Marketing Management from Shivaji University Kolhapur.
3. MBA in Dual Specialization in Marketing Management and Human Resource Management from Shivaji University Kolhapur.
4. PGDCA from Shivaji University Kolhapur.
5. BBA - Bachelor of Business Administration from Shivaji University Kolhapur.
6. Bachelor of Journalism from Tilak Maharashtra University Pune.
1. Attended 4 Days FDP Workshop on Python & Data Analytics Organized by DYPIMS & IACSD Akurdi, Pune on 13,14,15, and 16 April 2023.
2. Attended 2 days National Level Workshop on Adoption of Guidelines on NHEQF and Curriculum Framework and Credit System for Four Year Undergraduate Programme (FYUP) organized by Progressive Education Society’s Modern College of Engineering, Pune on 23rd & 24th Feb 2023.
3. Completed One Week Online Faculty Development Programme (FDP) on Quantitative Research with IBM – SPSS (Statistical Data Analysis) organized by SANJIVANI COLLEGE OF ENGINEERING an Autonomous College, Affiliated with Savitribai Phule Pune University on 26th Sept 2022 to 30th Sept 2020.
4. Attended STES’s 15 Days FDP Program for Management Faculties at Lonawala & STES’s Campuses.
5. Attended FDP on Teaching Methodology & Pedagogy for Management Faculties, Marketing Management, Marketing Research and Consumer Behavior.
6. Successfully accomplished Ph.D. sessions for a Research Methodology Course Work on Marketing Management Conducted at the Department of Management Sciences (PUMBA), Savitribai Phule Pune University, Pune from 6th Feb 2016 to 6th Aug 2016 with an ‘A’ Grade under the Faculty of Business Management.
7. Participated in a One-day workshop for "Faculty on Consultancy and Extension Activities for NAAC Accreditation" Organized by KBPIMSR, Satara on 28th January 2016.
8. Participated in a One-day workshop on "Establishment of Competitive Examination Guidance Center" Organized by Rayat Shikshan Sanstha, Satara at Dhananjayrao Gadgil College of Commerce, Satara held on 30th July 2015.
9. Participated in a One-day workshop for MANAGEMENT TEACHERS on REVISED SYLLABI AND EVALUATION (MBA) Organized by KBPIMSR, Satara in association with SHIVAJI UNIVERSITY, Kolhapur on 31st Aug 2013.
10. Participated in a One-day workshop on NAAC Accreditation for Management Institutes Organized by KBPIMSR, Satara in association with SHIVAJI UNIVERSITY, Kolhapur on 20th April 2014.
11. Participated in the UGC Sponsored National Workshop on “Total Quality Management in Higher Education ", organized by IQAC, Chhatrapati Shahu Institute of Business Education and Research, Kolhapur on 25th April 2014.
Address
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At Post : Parandwadi, Near Somatnephata,
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Email ID: exam.committee@indiraigsb.edu.in© 2020. Indira Global School of Business(IGSB).
